Retailers playing a "defense-as-offense" omnichannel strategy run the risk of distracting themselves from what will ultimately make them successful - a clear customer experience strategy executed profitably..
This week: Robotic suit as uniform for employees, Augmented reality ads on social media and new brick-and-mortar retail format, Riley Rose.
This week: 360-degree virtual reality experience on web, Mother's day gift delivery via Robots and delivery status updates on Alexa.
This week: In-store QR code rewards, pizza delivery alerts on your smart-devices, and fitting-room to online cart in a jiffy.
This week: US retailer shows Europeans the love, a voice assisted stylist, and an RFID-based point of sale.
This week: "Camera Effects" Augmented Reality Platform, beacons to improve order accuracy, and a chatbot virtual stylist.
As retailers continue to invest in transformation, they must focus on a more certain path to customer relevance and be alert to the distraction a me-too, competitive-parity based omnichannel approach poses.
This week: A color recognition chatbot, data democracy for C-store employees, and a 1600-store RFID deployment.
A less than stellar customer experience led me down a rabbit hole, at the other end of which emerged a barrel staring Best Buy in the face.
The 7 types of players to watch as ecommerce penetration in the eat-at-home takeout foodservice category grows at an exponential rate.
Consumers are more complex than a linear 5-step process. Retailers and brands must be smarter than to box shoppers, and their customer engagement strategy, into a decades old construct that no longer holds true.
This week: 'Order-ahead' coffee via your navigation app, sidewalk robots for pizza delivery, and an AR app for in-store navigation.
Founding a new business on the day the world is busy getting pranked is a masterstroke. Or, is it?
An exciting new insights provider for consumer industries is born, and says its first words.
Incisiv offers digital transformation insights for consumer industries.
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